Channable Insights
Easily make data-driven decisions and optimizations without using complex tools. With Channable Insights, we provide insight and adjust campaigns based on actual data.
Essential information in one place
EasyAds works with Insights from Channable, which enables us to combine essential data and information in an orderly fashion. This gives direct insight into your potential, campaign results and actual results. But it also provides opportunities to create rules on the data that can then adjust a campaign.
The data is collected from various sources via the sales channel, google analytics and your own back-end. This sounds like complicated machine learning (it is), but as we say; just put the important numbers together in an easy to understand way!
Insights for marketplaces
For marketplaces like bol.com and Amazon, we want to know if your products are already known, if there are already sellers on the listings, who has the buy box and at what price. On the other hand, you want to know how much revenue you make, what products have been sold, what margins you pay off to bol.com or Amazon and exactly what you have "left over.
We can see and use this information at channel, section, product and collective level. This makes it possible to create rules that are based on this data instead of a gut feeling.
Insights for advertising channels
For advertising channels such as Google Shopping and Marketplace, we want to know the CTRs of your ads and campaigns, how many visitors come to your website through which ads and what the costs of these are. On the other hand, we want to know how your performance is, how much revenue you make, which products are actually sold and what ROAS you achieve within certain campaigns.
We can see and use all this information at the product, ad group, campaign and bidding strategy level. With that, rules can be created that will automatically start optimizing campaigns.
